Brew and Blend is a monthly coffee subscription service designed to counter the fast-paced, grab-and-go culture dominating NYC. By curating coffee from different regions each month, it reconnects consumers with the craft, quality, and cultural richness of coffee. Offering three tailored kits—Explorer for at-home brewing, On-the-Go for convenience, and Brew & Bond for social gatherings—Brew and Blend transforms coffee drinking into a meaningful, immersive experience.

The rise of large coffee chains in NYC has accelerated a grab-and-go culture, prioritizing speed and convenience over the craft and enjoyment of coffee. As a result, coffee consumption has become more transactional, diminishing appreciation for its quality, origins, and cultural significance.

This project explores how the dominance of big coffee chains is shaping NYC’s coffee culture, shifting consumer habits away from sustainability and artisanal brewing. The goal is to understand this impact and develop a solution that reconnects people with the experience, tradition, and craftsmanship of coffee.