We created a premium yoga mat using Chilewich's signature Shag textile that serves as both fitness equipment and home decor. Our solution addresses how Chilewich can appeal to younger generations of discerning consumers who value beauty, functionality, and longevity in everyday objects. The innovative wall-mounting system transforms the mat into decorative wall art when not in use, eliminating storage issues while enhancing living spaces.

Through market research, we identified significant interest in fitness among younger demographics and a willingness to invest in premium products that align with their values. Material testing revealed Chilewich's Shag Collection offered ideal properties for yoga mats - providing exceptional grip, sensory experience, and cleanability.

The resulting product features a three-layer construction with the Shag textile, supportive cushioning, and a non-slip base. Priced strategically within the premium segment, it extends Chilewich into a new category while leveraging their existing distribution networks. Our concept "made to move, designed to stay" embodies their commitment to creating objects that integrate seamlessly into the lives and homes of a new generation of consumers.

Our objective was to develop a product that leverages Chilewich's material expertise to connect with design-conscious younger consumers in the growing wellness market. We aimed to create something that would extend the brand's relevance while maintaining their commitment to quality and thoughtful design, ultimately bridging the gap between functional fitness equipment and aesthetic home goods.